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Online Marketing for Hotels: The Hotel's guide to generating more direct bookings
IF YOU WANT TO INCREASE YOUR HOTEL’S ONLINE BOOKINGS – THIS IS THE BOOK FOR YOU!Not enough direct bookings!? Learn how your hotel can generate significantly more reservations.This easy-to-use guide will take you through the steps needed to generate more direct bookings. It’s a MUST read for any hotel marketer, hotel owner, hotel revenue manager or hotel general manager looking to increase bookings made on their hotel website.Here’s what you’ll learn: How to approach online marketing for Hotels How to use the following key concepts to improve your online strategy-Seasonality -Target audience-User behavior How to create an effective marketing plan for hotelsHow to effectively execute that marketing planHow to improve your hotel website “bookability”Optimize your website following latest the industry’s trendsHow to manage online marketing campaigns effectively-Google Adwords for hotels-Display marketing for hotels-Facebook paid ads for hotels-Email marketing for hotelsHow to overcome the main challenges that hotels face -Reducing OTA dependency -Increasing occupancy rates -Increase mobile bookings and productionUnderstand all the online marketing vocabulary
ServSafe CourseBook with Online Exam Voucher (7th Edition)
Important Note: This book contains an Online Voucher. If you require the answer sheet see (0134764218). If you require the book only, see (0134764234). THE definitive book for food safety training and certification   With its comprehensive coverage of key food safety concepts, the  ServSafe Coursebook   with Online Exam Voucher 7th edition will completely prepare readers for the ServSafe Food Protection Manager Certification Exam, and, more importantly, it will promote adherence to food safety practices in the workplace. It is the ideal solution for the academic setting, multiple-day training, or individuals in need of more extensive food safety training.   Food safety has never been more important to the restaurant industry and its customers. Based on the 2013 FDA Food Code, the ServSafe Coursebook focuses on the preventative measures to keep food safe. The content in the ServSafe Coursebook goes beyond the principles found in the ServSafe Manager Book and adds greater depth and breadth of food safety practices by featuring expanded sections on food defense, high-risk populations, active managerial control, and crisis management. Food safety topics are presented in a user-friendly, practical way with real-world case studies and stories to help readers understand the day-to-day importance of food safety.  ServSafe Coursebook is perfect for a 16 week college semester.   Developed by the industry, for the industry,  ServSafe  is a proven way to minimize risk and maximize protection for foodservice owners, employees, and customers. Recognized as the industry standard, ServSafe offers a complete suite of printed and online products and is the most important ingredient to food safety training and certification success.
Grey Guest Book: Airbnb, Guest House, Hotel, Bed and Breakfast, Lake House, Cabin (Vacation Guest Book)
Dark Grey Guest Book. Travel Guest Book for Log Cabins, Lake House, Beach House, Hotels, Motels, Vacation Rentals, Airbnb, VRBO, Home Away and more. If you host guests overnight then this guest book is perfect for your guests to share their memories! With 150 lined pages, with fields for Guest NamesDates of Stay Traveling From Favorite things memory from your stay and Other Notes. Your guests will have plenty of room to sign their name and share their memories and stories of their stay. The elite glossy cover and attractive modern design is guaranteed to impress all of your guests.

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