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Website Strategies to Inspire, engage, convert (Marketing Hotels Tourism Online Book 1)
Marketing Hotels and Tourism Online is an essential manual with simple, practical and actionable advice that will get you inspired, focused and ready to take direct control of your on line marketing, reputation management, PR and public relations. Website, the first in the series outlines a simple and powerful process to build a solid website messaging and sales strategy to attract the right travelers, get more leads and more bookings. Essential strategies to increase direct bookings are covered throughout the series.Hoteliers have always had superior knowledge of their property, services, products and destination, as well as guest needs and interests. In the past this advantage was hidden, as hotel managers and marketers had little access to travelers directly. In the new digital age distribution, publishing, advertising, marketing reputation management and public relations have shifted from traditional media to the new digital system that are far more accessible to small hotels and tourism companies. Today hoteliers, tourism operators and destination marketers have the ability to communicate directly to the widest possible audience. This book explains how to position your hotel and tourism service to the best possible advantage over the competition. it demonstrates the tools and strategies that will help you to capture visitor information and provide relevant content as part of an effective sales funnel. It covers the latest automated merchandising strategies that will reach and engage travelers and covert more high margin direct booking. It will explain how to get he best results from online distribution while maintaining brand integrity and optimizing direct sales.The book is divided into 3 easy to read and understand sections, these are: 1. WEBSITE How to perfect your web messaging strategy and website presence. 2. DIGITAL MEDIA How to create your digital network to communicate directly with your market.3. TECHNOLOGY Are the OTAs Eating your Apples - How to beat the Online Travel Agents at their own game and get more direct bookings.Get Your Hands On A Rich Collection Of Marketing Wisdom! A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media… … Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! Paperback edition https://www.amazon.com/dp/1520609760
Digital Media Marketing: Driving Traffic To Your Website (Marketing Hotels Tourism Online Book 2)
As the digital revolution has dominated the modern business world, successful online marketing is made a necessity, not a luxury.If you’re determined to embark on digital marketing for your hotel or tourism company, but you ‘re deterred by the complexity of the task, we have news!If you’re set on giving your business THAT upward trend, with most efficient digital marketing strategies, this book is exactly what you need!Get Your Hands On A Rich Collection Of Marketing Wisdom!A pioneer in Digital Media and Technology, founder of Barbados.org, most popular Caribbean travel site for Barbados, best-selling author of Website and winner of the Atlantic Canada Award for Innovation in Technology, featuring in New York Times (NYT 2011 nytimes.com/2011/04/19/business/19hotels.html) & The Financial Post, on Canadian TV and countless media…… Ian R. Clayton, author of Marketing Hotels & Tourism Online needs no further recommendation! And he is sharing with all ambitious hotel & tourism business owners a wide range of life-changing tools, tips and techniques to expand your customer base through the smart use of the social and digital media.Get On The Map, Ensure High Ranking & Skyrocket Your Bookings!If you think it’s time to save time and tons on money on poor or zero result marketing strategies, you’re definitely in the right place!No more theories! Get the first-hand knowledge you need to embark on successful online marketing through tried, tested and proven marketing techniques, precious tools and sound promotion advice:- turbocharge your business digital potential with the high traffic it deserves- get highly ranked and easier to find - build a stellar reputation- get featured in the press- get in charge of the marketing game and ahead of the pack!Walk Your Path To Success With Confidence!Easy-to-follow and comprehensive, this book is a real gem for practical guidance with the last trends in digital marketing, which will help all hotel and tourism professionals feel inspired, supported and empowered to start their own success story!Order Yours NOW & Turn Over A New Leaf On Your Hotel Or Tourism Business!### Authors note The Marketing Hotels and Tourism Online Series are three books - WEBSITE, DIGITAL MEDIA & TECHNOLOGY - that provide simple but powerful, practical and actionable advice and know-how for hotel and tourism professionals, owners and marketers. These books will get you inspired, focused and ready to take direct control of your online marketing, reputation management, and public relations. All Books include actual case studies, illustrations and examples from tourism. The strategies, tools and resources apply to any business and the book is especially reliant to small business owners, manager and industry professionals. Book 1 is for business mangers, owners and professionals who might be digital novices, It requires little or no knowledge of the internet. Book 2 digital media is still at the introduction level but it introduces more advanced topics although all at a easy to follow level. Book 3 is the most advanced level and build on book 1 and book 2.
ServSafe CourseBook with Online Exam Voucher (7th Edition)
Important Note: This book contains an Online Voucher. If you require the answer sheet see (0134764218). If you require the book only, see (0134764234). THE definitive book for food safety training and certification   With its comprehensive coverage of key food safety concepts, the  ServSafe Coursebook   with Online Exam Voucher 7th edition will completely prepare readers for the ServSafe Food Protection Manager Certification Exam, and, more importantly, it will promote adherence to food safety practices in the workplace. It is the ideal solution for the academic setting, multiple-day training, or individuals in need of more extensive food safety training.   Food safety has never been more important to the restaurant industry and its customers. Based on the 2013 FDA Food Code, the ServSafe Coursebook focuses on the preventative measures to keep food safe. The content in the ServSafe Coursebook goes beyond the principles found in the ServSafe Manager Book and adds greater depth and breadth of food safety practices by featuring expanded sections on food defense, high-risk populations, active managerial control, and crisis management. Food safety topics are presented in a user-friendly, practical way with real-world case studies and stories to help readers understand the day-to-day importance of food safety.  ServSafe Coursebook is perfect for a 16 week college semester.   Developed by the industry, for the industry,  ServSafe  is a proven way to minimize risk and maximize protection for foodservice owners, employees, and customers. Recognized as the industry standard, ServSafe offers a complete suite of printed and online products and is the most important ingredient to food safety training and certification success.
ServSafe ManagerBook with Online Exam Voucher (7th Edition)
THE definitive book for food safety training and certification.   The new  ServSafe ®  Manager Book with Online Exam Voucher, 7/e  continues to be ideal for courses that cover the basics, condensed courses, continuing education, and even 1-2 day seminars. The updated book will help readers prepare for the most current ServSafe Food Protection Manager Certification Exam, and more importantly, it will promote adherence to food safety practices on-the-job.    Food safety has never been more important to the restaurant industry and its customers. Based on the 2013 FDA Food Code, the ServSafe Manager Book, 7/e focuses on the preventative measures to keep food safe. To better reflect the changing needs of a diverse and expanding workforce, food safety topics are presented in a user-friendly, practical way with real-world stories to help readers understand the day-to-day importance of food safety. The streamlined delivery of food safety content will create a learning experience that is activity-based and easily comprehended by a variety of learners. The end result is content that is more focused, leading to stronger food safety practices and a better-trained workforce.   Developed by the industry, for the industry,  ServSafe®  is a proven way to minimize risk and maximize protection for foodservice owners, employees, and customers. Recognized as the industry standard, ServSafe offers a complete suite of printed and online products and is the most important ingredient to food safety training and certification success.

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